Improving student recruitment, retention and well-being through a strategic partnership; a digital solution to improve financial capabilities for students.

Mrs Danielle Coe1

1University of Hertfordshire, Hatfield, United Kingdom


With universities around the world facing increased pressure to deliver more with less we need to look at innovative solutions to ensure we deliver a great student experience. Sound familiar?

At the University of Hertfordshire one of our most pressing issues was the annual decline of funding available for our Hardship Fund, which aims to help our students most in financial need. This was coupled with increased administrative work and increasing financial difficulties across our student population, which meant we required a unique solution to do more with less.

Our aim was to strike a balance in achieving a positive impact for the institution by lowering applications/re-application for financial support, but not at the expense of student success, retention and wellbeing.

To increase our reach with limited staff a digital solution seemed the best solution. However, without the resources or technological capabilities to deliver this we set out to find a partnership with a financial education specialist, sharing our genuine passion and focus on learning. The partnership would help establish the root of the problems which lead students to financial hardship, and help us achieve our objectives.

Workshop aims:
• Demonstrate the value and impact of strategic partnerships
• Consider the cost-benefit analysis of partnerships: working together -v- going it alone
• Identifying key challenges, and breaking down internal barriers, to realise the value from partnerships
• Appreciate the student needs’ that must to be catered for to enable student success and illuminate this through measurable analytics and insights


Having been within the Higher Education sector for 12 years, Danielle has been Head of Student Finance at the University of Hertfordshire since 2014. This is an exciting role, which currently incorporates income control, student account management, residential allocations and student funding and financial support.
With a proactive and positive approach, Danielle is constantly looking for improved ways of working as well as contributing to a positive student experience.
Danielle has continually sought out development opportunities for herself and other, completing her MBA and recent professional coaching. Viewing continual improvement as the key to professional and personal success.


The Australian and New Zealand Student Services Association Inc. (ANZSSA) is a professional association for people with an interest in the role of support services in post secondary education. We are focused on: The quality of the student experience Supporting and empowering students to achieve their educational and life goals Enhancing student wellbeing and development Improving student success and persistence Providing outreach to students at-risk Raising institutional student retention rates For more information, please visit the ANZSSA website at

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